The 2018 United States midterm elections are one of the most divisive elections in the history of the United States. The Republicans and the Democrats are using everything that they can to win a seat at the Congress. Since the rise of President Donald Trump, a considerable percentage of Americans vowed not to support the liberal ideals of the Democrats. However, those who are still referring to themselves as Democrats are saying that the party needed to win more seats to ensure that their influence would live on. The Democrats have been campaigning extensively all over the nation, seeking to conquer the majority of seats inside the Congress, making it harder for President Donald Trump to advance the laws that he has in mind.
In the past, political parties in the United States have been relying on the power of printed campaign posters. They are handing it out to the public, writing their platforms and trying to encourage them to vote for their respective parties. However, with the advent of radio and television, campaigns all over the country changed, and people started voting for those who made more appearances in radio and television. However in the 21st century, the influence of the radio and the television declined, and the internet has shown a more influential power over the public. Political parties are now using the internet to gain support, establishing their presence in social media and showing the public what they can do for the country.
This century also marked the rise of tech companies that provide election campaign solutions. The NGP VAN is one of the tech companies that provide services for political parties. The company is headquartered in Washington, D.C., and they have been assisting the Democrats since the 2008 presidential elections. Campaigning for former President Barack Obama, the NGP VAN has shown the power of their software programs, allowing him to win the presidency. The company uses an advanced form of technology that scans an entire community, sending messages to the local population encouraging them to vote and increase the voter’s turnout.
NGP VAN was also used extensively during the 2016 United States Presidential election, and it resulted in Hillary Clinton having more votes compared to President Donald Trump. However, with the existence of the Electoral College, Hillary Clinton lost the elections. However, NGP VAN stated that their technology is still superior, and the Democrats have expressed their willingness to use the technology again in the 2018 United States midterm elections.