The 2018 United States midterm elections are one of the most divisive elections in the history of the United States. The Republicans and the Democrats are using everything that they can to win a seat at the Congress. Since the rise of President Donald Trump, a considerable percentage of Americans vowed not to support the liberal ideals of the Democrats. However, those who are still referring to themselves as Democrats are saying that the party needed to win more seats to ensure that their influence would live on. The Democrats have been campaigning extensively all over the nation, seeking to conquer the majority of seats inside the Congress, making it harder for President Donald Trump to advance the laws that he has in mind.
In the past, political parties in the United States have been relying on the power of printed campaign posters. They are handing it out to the public, writing their platforms and trying to encourage them to vote for their respective parties. However, with the advent of radio and television, campaigns all over the country changed, and people started voting for those who made more appearances in radio and television. However in the 21st century, the influence of the radio and the television declined, and the internet has shown a more influential power over the public. Political parties are now using the internet to gain support, establishing their presence in social media and showing the public what they can do for the country.
This century also marked the rise of tech companies that provide election campaign solutions. The NGP VAN is one of the tech companies that provide services for political parties. The company is headquartered in Washington, D.C., and they have been assisting the Democrats since the 2008 presidential elections. Campaigning for former President Barack Obama, the NGP VAN has shown the power of their software programs, allowing him to win the presidency. The company uses an advanced form of technology that scans an entire community, sending messages to the local population encouraging them to vote and increase the voter’s turnout.
NGP VAN was also used extensively during the 2016 United States Presidential election, and it resulted in Hillary Clinton having more votes compared to President Donald Trump. However, with the existence of the Electoral College, Hillary Clinton lost the elections. However, NGP VAN stated that their technology is still superior, and the Democrats have expressed their willingness to use the technology again in the 2018 United States midterm elections.
NGP VAN Explains the Fundraising Tricks for a Political Campaign
The securing apolitical office is a very expensive process even when conducting local elections. It is possible for you to have a strong candidate but without proper fundraising operation, there is no campaign. Though raising large amounts of money in a short period of time may be intimidating, if you have a good plan, it can be both enjoyable and successful.
The work of the finance department is to raise funds for the campaign in order for the individual to win. They create financial plans with fundraising objectives to make sure that the campaign is funded successfully. According to NGP VAN, you need to be careful in spending the funds raised to meet your campaign budget.
Build a financial plan: The financial plan for your fundraising campaign is the most vital strategy you can use. The plan will have clear goals and it will guide you to hit your objectives.
Build a financial plan Set fundraising budgetPlan Fundraising Tricks: Create a fundraising scheduleIdentify the best fundraising networkForm a financial committee
Set fundraising budget: The first approach in building your financial plan is to determine the budget that is realistic to conduct a winning campaign. Although the costs of elections are rising day by day, you need to base the campaign budget on the average cost for you to succeed.
Plan Fundraising Tricks: After finalizing your campaign budget, develop a financial plan to determine what tools and tactics you will utilize in generating income. The general fundraising tricks include online fundraising, direct mail, fundraiser events, telemarketing, fundraising networks and call time. When you are formulating the financial plan, the work of the finance team is to weigh the incomes of each trick and come up with the best trick to be used to raise funds.
Create a fundraising schedule: Set realistic deadlines which are the vital part of the successful fundraising plans. According to NGP VAN, these plans should include a schedule of all the They should detail the timeline for each trick that is going to be used. Each event must be listed down along with telemarketing, and direct mail deadlines.
Identify the best fundraising network: It is crucial you identify where your donors will come from in a perfect process. You will get it easy asking for money from people who are well related and connected to the campaign candidate as compared to strangers.
Form a financial committee: To make sure you raise the required amount, form a committee. The committee is a team of supporters who have decided to assist the campaign in raising money on behalf of the candidate.
In conclusion, holding an event is a common trick when it comes to campaign fundraising. This event can vary in scope. It can be from small house parties, large galas and even to dinner events.