Persons who use the internet to purposely damage someones reputation are known as ‘internet trolls’. It can involve posting negative or offensive comments or images, publishing personal or financial information, or loading bad reviews to bring a business or product’s ratings down. If this happens to you, then you have officially been ‘doxxed’. Welcome to the new reality…that some people find pleasure in damaging the reputations of others by using dirty digital information to bring them down.
Darius Fisher, an expert in repairing bad internet press and proactively increasing one’s positive presence on the internet, is President of Status Labs, an online reputation management and internet marketing service. In an eye-opening interview with The Daily Beast, he shared his experiences on getting doxxed; and better yet, offers plenty of help on what we all can do to avoid the same disasters from harming our personal integrity or professional business image.
Mr. Fisher’s checklist on digital hygiene includes removing online personal data, increasing your social media privacy settings, changing your password often, and frequently ‘googling’ yourself, as being standard practice to minimize the chances of being attacked. Yet, for many of us, even these can be daunting, as the internet holds so many pockets of information, in so many places.
Status Labs has worked with over 1500 companies in 35 countries offering tailored and results driven advice in crisis management, public relations strategies and effective digital marketing. In its simplest terms, Darius Fisher and his team of internet and marketing professionals go after and eliminate any damaging or incorrect digital data, replacing it with professional and targeted press releases, relevant business content, and appropriate social media posts to increase visibility and image.
The best way to avoid a crisis is to prevent it from happening in the first place. While the unfortunate reality of internet bullying is a part of the fabric of life in the 21st century, it can be minimized or eliminated. Seek the help of a service that knows the internet corners and crevices that hold personal information…information which can come back to haunt you!
Follow Darius on Twitter @fisherdarius to learn more.