Where It All Started
Evolution of Smooth was founded in 2007. The company was essentially considered a risk because the idea of EOS lip balm, a product meant to Target young women, was simply unheard of. People thought of lip balm as a unisex product and nobody would’ve guessed that customers would’ve been willing to switch brands. However, this was all proven incorrect by EOS and there are millions of young women around the world who would beg to differ with these assumptions
How Evolution Of Smooth Beat The Competition
The research that EOS lip balm conducted prior to the creation of this product is what separated it from its competitors. Their research uncovered a number of surprises about the lip balm market. First and foremost, they discovered that most people who used lip balm were in fact women. Beyond the largely female market for lip balm they were also surprised to find a lack of advertising for lip balm. This created the perfect situation to strike. It was only natural that Evolution of Smooth shoot through the ranks when the competition is so blind to obvious facts about the consumer demographics. http://www.ebay.com/bhp/eos-lip-balm
Building On Success
Evolution of Smooth isn’t content with lip balm alone. Now, the company is expanding its reach into other personal care products such as lotion and shaving cream. The attention the lip balm receives makes it the perfect opportunity to expand into other markets. Young women, the target demo of EOS, are seriously in love with the brand. A recent study conducted by Facebook, Teen Vogue and Goldman Sachs revealed that EOS was one of the 50 most popular brands among Millennial women. That really says everything you could want to know about Evolution of Smooth and where it’s future lies.